Investment and Forecast Report on China Beverage Industry, 2012-2016

CHAPTER I OVERVIEW OF THE BEVERAGE INDUSTRY
　　1.1　CONCEPTS OF BEVERAGES
　　　　1.1.1　Soft Drinks
　　　　1.1.2　Functional drinks
　　　　1.1.3　Sports drinks
　　　　1.1.4　Alcoholic beverages
　　　　1.1.5　Tea drinks
　　1.2　CLASSIFICATION OF BEVERAGES
　　　　1.2.1　Classification of soft drinks
　　　　1.2.2　Classification of alcoholic beverages
　　　　1.2.3　Classification tea drinks
CHAPTER II THE INTERNATIONAL BEVERAGE MARKET
　　2.1　OVERVIEW OF INTERNATIONAL BEVERAGE MARKET IN GENERAL
　　　　2.1.1　Summary of global soft drinks market development
　　　　2.1.2　Slow recovery of the global soft drinks market in 2010
　　　　2.1.3　Imports and exports of soft drinks in some countries in the first quarter of 2011
　　　　2.1.4　 Overview of the global alcoholic beverage market
　　2.2　EUROPEAN BEVERAGE MARKET
　　　　2.2.1　Development of European beverage market
　　　　2.2.2　Development and prospects of the Russian soft drinks market
　　　　2.2.3　Export situation of French wine in 2010
　　　　2.2.4　Substantial increase in sales of Norwegian soft drinks in 2010
　　　　2.2.5　Consumptions of soft drinks in Bulgaria in the first quarter of 2011
　　2.3　ASIAN BEVERAGE MARKET
　　　　2.3.1　Analysis of Japan’s beverage market and marketing conditions
　　　　2.3.2　Analysis of market share of Japanese beer industry in 2010
　　　　2.3.3　Beer imports of South Korean in January to April 2011
　　　　2.3.4　Indian beverage industry
　　　　2.3.5　Vietnam’s beverage market is growing rapidly
　　2.4　U.S. BEVERAGE MARKET
　　　　2.4.1　U.S. beverage market opreration in 2009
　　　　2.4.2　U.S. carbonated drinks market competition in 2010
　　　　2.4.3　Concentrated energy drink favored by the U.S.
CHAPTER Ⅲ CHINA BEVERAGE INDUSTRY
　　3.1　OVERVIEW OF CHINA BEVERAGE INDUSTRY IN GENERAL
　　　　3.1.1　China beverage industry history
　　　　3.1.2　China beverage industry grew rapidly during the 11th Five-Year Plan period
　　　　3.1.3　New features of the beverage industry development
　　3.2　CHINA BEVERAGE INDUSTRY OPERATION STATUS BTWEEN 2009 AND 2011
　　　　3.2.1　China beverage industry development in 2009
　　　　3.2.2　Review of China beverage industry development in 2010
　　　　3.2.3　Price of many brands of drinks in summer 2011 rose up
　　　　3.2.4　China beverage industry is facing challenges in 2011
　　3.3　THE COST OF CHINA BEVERAGE INDUSTRY IS RISING
　　　　3.3.1　The cost of the beverage industry in China in 2010 increased substantially
　　　　3.3.2　The impact of rising cost on production and operation
　　　　3.3.3　Measures taken in response to rising cost
　　　　3.3.4　Future road of the beverage industry
　　3.4　PROBLEMS AND STRATEGIES
　　　　3.4.1　China beverage manufacturers face many challenges
　　　　3.4.2　The new national standard of sports drinks and tea drinks
　　　　3.4.3　Winning strategies for domestic beverage business
　　　　3.4.4　Innovation is the key for beverage companies to seize market
CHAPTER Ⅳ CHINA BEVERAGE MARKET
　　4.1　OVERVIEW OF CHINA BEVERAGE MARKET
　　　　4.1.1　China beverage market structure
　　　　4.1.2　The salient features of China beverage market
　　　　4.1.3　Operation rules of China beverage market
　　　　4.1.4　The high-end product is prevalent in China beverage market
　　　　4.1.5　The characteristics of the beverage market and product
　　4.2　BUSINESS BRANDS OF CHINA BEVERAGE INDUSTRY
　　　　4.2.1　The pattern of China beverage market brands in 2008
　　　　4.2.2　Major events for China beverage brands in 2009
　　　　4.2.3　Development strategies for domestic beverage brands
　　　　4.2.4　Strategies for local beverage brands competition
　　4.3　CONSUMER BUYING BEHAVIOR OF CHINA BEVERAGE MARKET
　　　　4.3.1　The consumer purchase intention and brand preferences
　　　　4.3.2　Concerns of consumer choosing beverages
　　　　4.3.3　Beverage purchasing habits of consumers
　　4.4　THE REGIONAL BEVERAGE MARKET
　　　　4.4.1　Development trend of Shanghai beverage market in 2009
　　　　4.4.2　The health drink is best-selling in Wuhan in 2009
　　　　4.4.3　Major events of beverage market in Taiyuan in summer 2009
　　　　4.4.4　Investment on beverage market in Henan in 2010 grew rapidly
CHAPTER V FINANCIAL ANALYSIS OF CHINA’S BEVERAGE MANUFACTURING INDUSTRY
　　5.1　ANALYSIS ON THE INDUSTRY’S ECONOMIC SCALE BETWEEN 2007 AND MARCH 2011
　　　　5.1.1　Sales revenue and growth rate
　　　　5.1.2　Total profit and growth rate
　　　　5.1.3　Total assets and growth rate
　　5.2　ANALYSIS ON THE INDUSTRY’S PROFITABILITY BETWEEN 2007 AND MARCH 2011
　　　　5.2.1　The loss suffering ratio
　　　　5.2.2　Gross margin
　　　　5.2.3　Ratio of profit to costs and expenses
　　　　5.2.4　Sales profit ratio
　　5.3　ANALYSIS ON THE INDUSTRY’S OPERATING EFFICIENCY BETWEEN 2007 AND MARCH 2011
　　　　5.3.1　Receivables turnover ratio
　　　　5.3.2　Current assets turnover
　　　　5.3.3　Total asset turnover
　　5.4　ANALYSIS ON THE THE INDUSTRY’S SOLVENCY BETWEEN 2007 AND MARCH 2011
　　　　5.4.1　Assets-liability ratio
　　　　5.4.2　Interest cover
　　5.5　COMPREHENSIVE APPRAISAL OF THE FINANCIAL STATUS OF THE BEVERAGE MANUFACTURING INDUSTRY OF CHINA
　　　　5.5.1　Comprehensive appraisal of the financial status of the beverage manufacturing industry
　　　　5.5.2　Analysis of the economic factors affecting the financial status of the beverage manufacturing industry
CHAPTER VI SOFT DRINKS
　　6.1　OVERVIEW OF CHINA SOFT DRINK INDUSTRY
　　　　6.1.1　Characteristics of China soft drink industry
　　　　6.1.2　SCP analysis of China soft drink manufacturing industry
　　　　6.1.3　High growth of China soft drink industry in 2009
　　　　6.1.4　The total size of the soft drinks market in 2010 and the proportion of sub-sectors
　　　　6.1.5　Mix drinks in 2010 became a new consumption trend
　　6.2　CARBONATED DRINKS
　　　　6.2.1　Advantages and Disadvantages of carbonated drinks
　　　　6.2.2　Production and consumption of carbonated drinks in China in 2010
　　　　6.2.3　Market analysis of carbonated drinks in China in 2010
　　　　6.2.4　Carbonated beverage giants reduced packaging for disguised price hikes
　　　　6.2.5　Local carbonated beverage business development path selection
　　6.3　JUICE DRINKS
　　　　6.3.1　Overview of China juice beverage market
　　　　6.3.2　China juice market segments
　　　　6.3.3　Large number of new products went on the market in 2010
　　　　6.3.4　Main juice beverage companies focused on innovation in 2011
　　　　6.3.5　Popularity ranking for juice beverage brands in 2010
　　6.4　MILK DRINKS
　　　　6.4.1　Overview of China milk beverage industry
　　　　6.4.2　China rapid growth of lactic acid bacteria beverage market
　　　　6.4.3　Lots of new milk drinks went on the market in China in 2010
　　　　6.4.4　Dairy drinks market positioning and branding strategy
　　　　6.4.5　Foreign giants joined forces to seize the China milk drinks market in 2011
　　　　6.4.6　Future development trend of China milk beverage business
　　6.5　FUNCTIONAL DRINKS
　　　　6.5.1　Development of China functional drink industry
　　　　6.5.2　China functional drink market segments
　　　　6.5.3　China functional drink market in 2010
　　　　6.5.4　Beverage giants swept into the functional beverage market in 2010
　　　　6.5.5　The big health industry provided opportunities for the functional beverages
　　　　6.5.6　Growth potential analysis of China functional beverage market
　　6.6　DRINKING WATER
　　　　6.6.1　The development process of China drinking water industry
　　　　6.6.2　China drinking water industry entered into into a mature stage
　　　　6.6.3　China rural drinking water has entered into a golden period
　　　　6.6.4　Development strategies of China drinking water industry in 2011
　　　　6.6.5　Sports marketing has become the competition focus of drinking water industry
　　　　6.6.6　High-end drinking water has bright future
　　6.7　OTHER SOFT DRINKS
　　　　6.7.1　Cereal beverages become the hot market
　　　　6.7.2　Flowers drink leads the new trend of the beverage market
　　　　6.7.3　The rise and development of Tang drink
　　　　6.7.4　Overview of forest drinks
CHAPTER VII THE ALCOHOLIC BEVERAGES
　　7.1　ANALYSIS OF THE OVERALL DEVELOPMENT OF CHINA ALCOHOLIC BEVERAGES
　　　　7.1.1　The operation of China alcoholic beverage manufacturing in 2008
　　　　7.1.2　The operation of China alcoholic beverage manufacturing in 2009
　　　　7.1.3　The operation of China alcoholic beverage manufacturing in 2010
　　7.2　BEER
　　　　7.2.1　The development of China beer industry during the Eleventh Five-Year Plan period
　　　　7.2.2　China beer industry development in 2010
　　　　7.2.3　China beer output statistics between January and May 2011
　　　　7.2.4　Several beer giants all strived as much as possible to seize Western China market in 2011
　　　　7.2.5　Prospect of China beer industry in the 12th Five-Year Plan period
　　7.3　CHINESE SPIRITS
　　　　7.3.1　China distilled spirit industry in 2010
　　　　7.3.2　Development features of China distilled spirit industry in 2010
　　　　7.3.3　The development of China distilled spirit industry during the Eleventh Five-Year Plan period
　　　　7.3.4　China spirit output statistics between January and April 2011
　　7.4　WINE
　　　　7.4.1　Review of China wine industry development in 2009
　　　　7.4.2　China wine industry operation in 2010
　　　　7.4.3　Major events of China wine industry in 2010
　　　　7.4.4　The development of China wine industry during the Eleventh Five-Year Plan period
　　　　7.4.5　China wine output statistics between January and April 2011
　　　　7.4.6　Development plan for China wine industry in the 12th Five-Year Plan period
　　7.5　YELLOW RICE WINE
　　　　7.5.1　China yellow rice wine industry development in 2009
　　　　7.5.2　China yellow rice wine industry operation in 2010
　　　　7.5.3　Development characteristics of China yellow rice wine industry in 2010
　　　　7.5.4　The development of China yellow rice wine industry during the Eleventh Five-Year Plan period
　　　　7.5.5　Development plan for China yellow rice wine industry in the 12th Five-Year Plan period
CHAPTER VIII TEA DRINK
　　8.1　ANALYSIS ON CHINA TEA INDUSTRY
　　　　8.1.1　Overview of China tea areas and tea market consumption circulation
　　　　8.1.2　China tea industry develop rapidly and expand the scale
　　　　8.1.3　Analysis on China tea industry in 2010
　　　　8.1.4　Chinese tea industry competition pattern changes
　　　　8.1.5　Constraints on China tea industry
　　8.2　OVERVIEW OF CHINA TEA BEVERAGE MARKET
　　　　8.2.1　Summary of Chinese tea beverage market
　　　　8.2.2　Characteristics of China tea market development
　　　　8.2.3　Consumer demand characteristics of tea beverage market
　　8.3　TEA BEVERAGE MARKET ANALYSIS IN 2009-2011
　　　　8.3.1　In 2009 the black tea market had gradually been concerned
　　　　8.3.2　The tea drink market in 2010 was booming
　　　　8.3.3　New changes of tea beverage market in 2010
　　　　8.3.4　Huiyuan Juice Group bought Xurisheng to involve the tea beverage market in 2011
　　　　8.3.5　Hong Kong-owned brands entered South China herbal tea market in 2011
　　8.4　PROBLEMS AND COUNTERMEASURES OF CHINA TEA BEVERAGE MARKET
　　　　8.4.1　Main problems in China tea beverage industry
　　　　8.4.2　Problems in the tea beverage production and countermeasures
　　　　8.4.3　Suggestions of promoting China tea beverage market development
　　　　8.4.4　Tea beverage brand marketing strategies
　　8.5　PROSPECTS AND TRENDS OF TEA BEVERAGE INDUSTRY
　　　　8.5.1　Trends of tea beverage market
　　　　8.5.2　Future direction of Chinese tea beverage industry
　　　　8.5.3　Good prospect for sugar-free beverage market
　　　　8.5.4　Herbal health tea has a good outlook
CHAPTER Ⅸ OUTPUT DATA ANALYSIS OF CHINA BEVERAGE INDUSTRY
　　9.1　FERMENTATION ALCOHOL PRODUCTION OF WHOLE COUNTRY AND KEY PROVINCES / MUNICIPALITIES IN 2009-2011.5
　　　　9.1.1　Fermentation alcohol production of whole country and key provinces / municipalities in 2009
　　　　9.1.2　Fermentation alcohol production of whole country and key provinces / municipalities in 2010
　　　　9.1.3　Fermentation alcohol production of whole country and key provinces / municipalities between Jan and May 2011
　　9.2　BEVERAGE ALCOHOL PRODUCTION OF WHOLE COUNTRY AND KEY PROVINCES / MUNICIPALITIES IN 2009-2011.5
　　　　9.2.1　Beverage alcohol production of whole country and key provinces / municipalities in 2009
　　　　9.2.2　Beverage alcohol production of whole country and key provinces / municipalities in 2010
　　　　9.2.3　Beverage alcohol production of whole country and key provinces / municipalities between Jan and May 2011
　　9.3　SOFT DRINK PRODUCTION OF WHOLE COUNTRY AND KEY PROVINCES / MUNICIPALITIES IN 2009-2011.5
　　　　9.3.1　Soft drink production of whole country and key provinces / municipalities in 2009
　　　　9.3.2　Soft drink production of whole country and key provinces / municipalities in 2010
　　　　9.3.3　Soft drink production of whole country and key provinces / municipalities between Jan and May 2011
　　9.4　LIQUID MILK PRODUCTION OF WHOLE COUNTRY AND KEY PROVINCES / MUNICIPALITIES IN 2009-2011.5
　　　　9.4.1　Liquid milk production of whole country and key provinces / municipalities in 2009
　　　　9.4.2　Liquid milk production of whole country and key provinces / municipalities in 2010
　　　　9.4.3　Liquid milk production of whole country and key provinces / municipalities between Jan and May 2011
　　9.5　PURIFICATION TEA PRODUCTION OF WHOLE COUNTRY AND KEY PROVINCES / MUNICIPALITIES IN 2009-2011.5
　　　　9.5.1　Purification tea production of whole country and key provinces / municipalities in 2009
　　　　9.5.2　Purification tea production of whole country and key provinces / municipalities in 2010
　　　　9.5.3　Purification tea production of whole country and key provinces / municipalities between Jan and May 2011
CHAPTER X RAW MATERIAL SUPPLY ANALYSIS OF BEVERAGE INDUSTRY
　　10.1　OVERVIEW OF CHINA SUGAR INDUSTRY
　　　　10.1.1　Review of China sugar industry achievements over 30 years’ reform and opening up
　　　　10.1.2　Review of China sugar market in 2008/09 crop season
　　　　10.1.3　Development analysis of China sugar industry in 2009/10 crop season
　　　　10.1.4　Development overview of China sugar industry in 2010/11 crop season
　　　　10.1.5　Analysis of China sugar imports in 2010
　　　　10.1.6　China sugar import and export between Jan and May 2011
　　10.2　ANALYSIS OF CHINA FRUIT INDUSTRY
　　　　10.2.1　Development review of China fruit market
　　　　10.2.2　Overview of China fruit industry in 2009
　　　　10.2.3　Overview of China fruit exports in 2010
　　　　10.2.4　Overview of China fruit exports in the first quarter of 2011
　　　　10.2.5　Branding path analysis of Chinese fruit industry
　　　　10.2.6　Factors and countermeasures of affecting fruit trade in China
　　10.3　ANALYSIS OF CHINESE VEGETABLE MARKET
　　　　10.3.1　Review of China vegetable industry
　　　　10.3.2　Development situation of China vegetable industry in 2009
　　　　10.3.3　China vegetables import and export in 2010
　　　　10.3.4　China vegetables import and export in the first quarter of 2011
　　　　10.3.5　Thinking of speeding up the modernization process of vegetable industrialization in China
CHAPTER XI BEVERAGE PACKAGING INDUSTRY
　　11.1　OVERVIEW OF THE INTERNATIONAL BEVERAGE PACKAGING INDUSTRY
　　　　11.1.1　Development trend of beverage packaging industry in the world
　　　　11.1.2　American beverage packaging market is booming.
　　　　11.1.3　Brief Analysis Japanese beverage packaging market
　　　　11.1.4　Analysis of the German beverage packing materials
　　11.2　CHINA BEVERAGE PACKAGING INDUSTRY
　　　　11.2.1　Development overview of China's beverage packaging industry
　　　　11.2.2　Major market segment analysis of domestic beverage packaging
　　　　11.2.3　Problems existing in China beverage packaging industry
　　　　11.2.4　Brief analysis of Chinese tea beverage bottle packaging market
　　　　11.2.5　Analysis of children's drinks packaging market and success cases
　　11.3　PET BEVERAGE BOTTLES
　　　　11.3.1　Advantages of PET bottle for beverage packaging
　　　　11.3.2　PET Beverage bottles market gradually grows
　　　　11.3.3　Domestic PET bottle market expansion driven by tea beverage
　　　　11.3.4　Chinese PET beverage bottles market contains business opportunities
　　11.4　DEVELOPMENT TREND OF BEVERAGE PACKAGING INDUSTRY
　　　　11.4.1　Development trend analysis of beverage packaging in the world
　　　　11.4.2　Development trend of China’s beverage packaging industry
　　　　11.4.3　Future development direction of beverage packaging industry
CHAPTER XII ANALYSIS OF CHINA'S BEVERAGE INDUSTRY MARKETING
　　12.1　DEVELOPMENT OVERVIEW OF BEVERAGE MARKETING
　　　　12.1.1　Five factions in the domestic beverage marketing
　　　　12.1.2　Sales channels analysis of beverage industry
　　　　12.1.3　Beverage marketing strategies
　　　　12.1.4　Beverage network marketing strategies analysis
　　12.2　ANALYSIS OF CHINA'S BEVERAGE MARKETING
　　　　12.2.1　Current situation of beverage industry network advertising in 2009
　　　　12.2.2　Beverage industry practiced large platform and marketing strategy in 2010.
　　　　12.2.3　Domestic high-end beverage marketing model is not yet mature.
　　　　12.2.4　Rational marketing become beverage industry marketing trends
　　12.3　MARKETING ANALYSIS OF BEVERAGE SEGMENTATION PRODUCT
　　　　12.3.1　Marketing channels of traditional health beverage
　　　　12.3.2　Three points of functional beverage marketing
　　　　12.3.3　Mode analysis of cereal beverage marketing
　　　　12.3.4　Innovation marketing and related positioning strategies of fruit vinegar beverage
　　　　12.3.5　Problems and countermeasures of vegetable protein beverage marketing
　　12.4　MARKETING CASES ANALYSIS OF CHINESE BEVERAGE INDUSTRY
　　　　12.4.1　Marketing mode of wahaha
　　　　12.4.2　Mengniu's marketing plan
　　　　12.4.3　Differential marketing strategy analysis of farmer's Orchard
　　　　12.4.4　Marketing development analysis of the of Wang Laoji Asian Games
　　　　12.4.5　Red Bull changed marketing objects and began to transform mass-marketing
　　12.5　DIFFERENTIAL MARKETING STRATEGY ANALYSIS OF SOFT DRINKS MARKET
　　　　12.5.1　Analysis of product differentiation strategy
　　　　12.5.2　Analysis of brand differentiation strategies
　　　　12.5.3　Analysis of marketing differentiation strategy
　　　　12.5.4　Misunderstandings and risk of Chinese soft drink market differentiated marketing strategy
　　　　12.5.5　Proposals of Chinese soft drinks market differentiated marketing strategy
CHAPTER XIII COMPETITIVE ANALYSIS ON CHINA BEVERAGE INDUSTRY
　　13.1　OVERVIEW OF CHINA BEVERAGE INDUSTRY COMPETITION
　　　　13.1.1　Competition in beverage market has become diversification
　　　　13.1.2　Chinese beverage companies form a new mode of competition
　　　　13.1.3　Analysis on China beverage industry competition plan
　　　　13.1.4　China beverage industry competition was becoming much more serious in 2011
　　13.2　COMPETITIVE ANALYSIS ON BEVERAGE MARKETSEGMENTS
　　　　13.2.1　Competitive situation and breakthrough strategies of Chinese tea drink
　　　　13.2.2　Chinese bottled water market competition analysis
　　　　13.2.3　Competition pattern of China fruit juice industry
　　　　13.2.4　Market competition of new domestic beverage
　　13.3　COMPETITION STRATEGIES AND DIRECTION OF CHINA BEVERAGE INDUSTRY
　　　　13.3.1　Main competition strategies of China beverage industry
　　　　13.3.2　Competitive strategy analysis on China soft drinks
　　　　13.3.3　Five key themes of beverage industry in the future competition and development
CHAPTER XIV ANALYSIS OF KEY COMPANIES
　　14.1　COCA-COLA COMPANY
　　　　14.1.1　Introduction
　　　　14.1.2　Comparative analysis of Coca-Cola's business model
　　　　14.1.3　SWOT on Coca-Cola Company
　　　　14.1.4　Coca-Cola Company increases fruit market development efforts
　　14.2　PEPSICO., INC.
　　　　14.2.1 Introduction
　　　　14.2.2　PepsiCo. sales execution mechanism
　　　　14.2.3　PepsiCo. increases investment strength in China
　　14.3　Inner Mongolia Yili Industrial Group Co.,Ltd.
　　　　14.3.1　INTRODUCTION
　　　　14.3.2　Operating analysis of Yili in 2009
　　　　14.3.3　Operating analysis of Yili in 2010
　　　　14.3.4　Operating analysis of Yili in the first quarter of 2011
　　14.4　HEBEI CHENGDE LOLO CO., LTD.
　　　　14.4.1　Introduction
　　　　14.4.2　Chengde Lolo strengthens Henan beverage market
　　　　14.4.3　Operating analysis of Chengde Lolo in 2009
　　　　14.4.4　Operating analysis of Chengde Lolo in 2010
　　　　14.4.5　Operating analysis of Chengde Lolo in the first quarter of 2011
　　14.5　TSINGTAO BREWERY CO., LTD.
　　　　14.5.1　Introduction
　　　　14.5.2　Operating analysis of Tsingtao Brewery in 2009
　　　　14.5.3　Operating analysis of Tsingtao Brewery in 2010
　　　　14.5.4　Operating analysis of Tsingtao Brewery in the first quarter of 2011
　　14.6　Yantai Changyu Pioneer Wine Company Limited
　　　　14.6.1　INTRODUCTION
　　　　14.6.2　Operating analysis of Changyu in 2009
　　　　14.6.3　Operating analysis of Changyu in 2010
　　　　14.6.4　Operating analysis of Changyu in the first quarter of 2011
　　　　14.6.5　Changyu marketing promotion strategies
　　14.7　COMPARATIVE ANALYSIS OF LISTED COMPANIES
　　　　14.7.1　Profitability analysis
　　　　14.7.2　Growth capacity
　　　　14.7.3　Operating capacity
　　　　14.7.4　Solvency capacity
　　14.8　OTHER KEY BEVERAGE COMPANIES
　　　　14.8.1　Hangzhou Wahaha Group Co., Ltd.
　　　　14.8.2　Tingyi (Cayman Islands) Holding Corp.
　　　　14.8.3　China Huiyuan Juice Group Limited
　　　　14.8.4　Inner Mongolia Mengniu Dairy Group Co., Ltd.
CHAPTER XV INVESTMENT AND PROSPECT ON BEVERAGE INDUSTRY
　　15.1　SWOT ANALYSIS ON CHINA BEVERAGE INDUSTRY
　　　　15.1.1　Strengths / Opportunities
　　　　15.1.2　Weaknesses / Threatens
　　15.2　INVESTMENT SITUATION ANALYSIS
　　　　15.2.1　China beverage industry has good business environment
　　　　15.2.2　In 2009 investment in China beverage industry was hot
　　　　15.2.3　M & A investment in China food and beverage industry faced opportunities
　　15.3　FUTURE FORECAST ON BEVERAGE INDUSTRY
　　　　15.3.1　Great potential for China beverage industry
　　　　15.3.2　China beverage industry outlook in the next five years
　　　　15.3.3　Forecast on beverage industry in China 2011-2015
　　　　15.3.4　Major trends in beverage industry
　　　　15.3.5　Performance drinks have an enormous development space