Media
| Media | |
| Generals | |
| 　　Transmission media or media is also known as media, which refers to the carrier conveying information and messages. Transmission channels include paper (newspaper and magazine), audio information (broadcast by broadcasting stations) and videos (television and movie) as well as modern networks (computer video). Media industry involves publishing industry, broadcasting industry, advertising media, network media and news media. | |
| Our cognition of media industry | |
| 　　In China, the environment for development of media industry is being gradually optimized accompanied by favorable policies on plane media, relaxed access to the market of broadcasting media, emergence of development opportunities and continuous improvement of technical content. In particular, new media industry has high development potentials. However, as compared with top international media corporations, China is in lack of comprehensive media corporations with comprehensive distribution of industrial chain and large-scale trans-region business operations. In the future, Chinese media corporations will continuously optimized distribution of industrial chain within their main business lines. Similar to layout conception of top international media corporations, domestic companies will also accelerate distribution in new media field in accommodation with global communication trend. Corporations enjoying favorable conditions will break off confined of regional business operations to make their way into overseas market, and realize economy of scale. In the future, restructuring of media industry will be carried out in large scale. | |
| Our advantages | |
| 　　CI Consulting is one of the professional consulting institutions providing management consultations in media industry. It has provided relevant services on investment consultations for numerous media corporations since 2000. Its customers include broadcasting enterprises, publishing corporations, private media enterprises, jointly Sino-foreign funded media institutions and listed media corporations. It enjoys a leading position in domestic media investment consulting market. | |