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Chapter1
IndianProteinIngredientsMarket
ExecutiveSummary1-1
IntroductiontotheIndianProteinIngredientsMarket1-1
SummaryofKeyFindings1-2
ExamplesofKeyChallengesFacingtheIndustry1-3
ExamplesofKeyMarketDrivers1-3
ExamplesofKeyMarketRestraints1-3
TheSoyaProteinMarket1-4
TheWheyProteinMarket1-4
TheWheatGlutenMarket1-5
CompetitiveAnalysis1-5
Recommendations1-5
StrategicAnalysisoftheIndianProteinIngredientsMarket1-6
MarketOverview1-6
MarketEngineeringMeasurements1-6
MarketAge1-7
BaseYearRevenues1-8
PotentialRevenues1-8
BaseYearUnitShipments1-8
PotentialUnitShipments1-8
BaseYearMarketGrowthRate1-8
CompoundAnnualGrowthRate1-8
Competitors1-9
MarketForecasts1-9
PricingAnalysis1-10
IndustryChallenges1-11
ConstantUpGradationofTechnologyandDevelopmentofInnovativeSpecializedProducts1-11
GeneratingConsumerAwarenessAbouttheBenefitsofProteinIngredientsintheIndianMarket
throughAggressiveMarketing1-11
ConvincingtheTraditionalEndUserstoEntertheProcessedFoodMarket1-12
MarketDrivers1-12
GrowingAcceptanceofProteinIngredientsasaNutritionalIngredientSupportedbyValidFDAClaims1-12
IncreasingDemandforNutritionalSourcesofFoodDuetoStressedandSedentaryLifestyle1-13
RetailBoomExposingIndianConsumertoaRangeofImportedNutritiousFoods1-13
MNCsandLargeNationalCompaniesImprovisingHigh-endTechnology1-13
MarketRestraints1-14
HighDegreeofPrice-sensitivityintheMarket1-14
ConstantlyChangingTechnologyandInadequateBudgettoImprovisetheSame1-14
LaginPromotionalandMarketingEffortduetotheIndianMassBeingIgnorantofInnovativeProducts1-14
LimitedFunctionalUsageofCertainProteinIngredients1-15
HealthConcernsofProteinIngredientsRelatedtoGMandNonGMIssues1-15
CompetitiveStructure1-15
StrategicAnalysisoftheIndianSoyaProteinMarket1-16
MarketOverviewandDefinitions1-16
SoyaProteinConcentrates1-16
SoyaProteinIsolates1-17
SoyaProteinHydrolysates1-17
MarketEngineeringMeasurements1-18
MarketAge1-19
BaseYearRevenues1-19
PotentialRevenues1-19
BaseYearUnitShipments1-19
PotentialUnitShipments1-19
BaseYearMarketGrowthRate1-19
CompoundAnnualGrowthRate1-20
Pricing1-20
Competitors1-20
MarketForecasts1-20
PricingAnalysis1-21
MarketDrivers1-22
GrowingAcceptanceofSoyaProteinIsolates/ConcentratesasaNutritionalIngredient1-22
GrowingExportMarketduetoHeightenedDemandoftheMeatIndustry1-22
FDA-supportedStudiesValidatingtheHealthBenefitsofSoyaProteins1-23
ImprovedImageofHealthBenefitsofSoyaProteinsinSpiteofBeingLinkedwithGMCrops1-23
MarketRestraints1-23
HighDegreeofPrice-sensitivityintheMarket1-24
ControversiesPertainingtothePresenceofAntinutrientFactors1-24
EnvironmentalIssuesRelatedtoWasteDisposal1-24
LimitedFunctionalUsageofSoyaProteinIsolatesDuetoHardenedTextureonHeating1-24
UsageAnalysis1-25
CompetitiveStructure1-27
StrategicAnalysisoftheIndianWheyProteinMarket1-28
MarketOverviewandDefinitions1-28
WheyProteinConcentrate1-29
WheyProteinIsolates1-29
WheyProteinHydrolysates1-30
MarketEngineeringMeasurements1-30
MarketAge1-31
BaseYearRevenue1-32
PotentialRevenues1-32
BaseYearUnitShipments1-32
PotentialUnitShipments1-32
BaseYearMarketGrowthRate1-32
CompoundAnnualGrowthRate1-33
Pricing1-33
Competitors1-33
RevenueForecasts1-33
PricingTrends1-34
MarketDrivers1-35
EasyAvailabilityandAwarenessofHealthBenefitsofMilkandMilkProducts1-35
IncreasingDemandforNutritionalSourcesofFoodDuetoStressedLifestyle1-35
AggressiveMarketingandWidespreadApplications1-36
SuperiorFunctionalandNutritionalAspectsofWheyProteinsasComparedtoOtherProteinSources1-36
CostEffectivenessWhenComparedtoMilkPowder1-36
RetailBoomExposingIndianConsumertoaRangeofImportedNutritiousFoods1-36
MNCsandLargeNationalCompaniesImprovisingHigh-endTechnology1-36
MarketRestraints1-37
HighTimeLagandPromotionalEffortDuetotheIndianMassBeingIgnorantofInnovativeProducts1-37
ConstantlyChangingTechnologyandInadequateBudgettoImprovisetheSame1-37
IncreasedIncidenceofMilkAllergiesandLactoseIntolerance1-37
UsageAnalysis1-38
CompetitiveStructure1-39
StrategicAnalysisoftheIndianWheatGlutenMarket1-40
MarketOverviewandDefinitions1-40
MarketEngineeringMeasurements1-41
MarketAge1-42
BaseYearRevenues1-42
PotentialRevenues1-42
BaseYearUnitShipments1-42
PotentialUnitShipments1-42
BaseYearMarketGrowthRate1-42
CompoundAnnualGrowthRate1-43
Pricing1-43
Competitors1-43
RevenueForecasts1-43
PricingAnalysis1-45
MarketDrivers1-45
GrowingDemandinExtrudedFoodProducts1-45
IncreasedDemandtoFortifyWheatFlourinLeanSeasons1-45
GrowingAwarenessoftheFunctionalPropertiesofWheatGlutenHydrolysates1-46
MarketRestraints1-46
DigestibilityConcernsofWheatGlutenandtheConstraintsinMakingFunctionalClaims1-46
FluctuatingDemandDependingontheQualityofWheatProteininFlour1-47
LowNutritionalValueandFunctionalLimitations1-47
UseofAlternativesSuchasFlourImprovers,AdditivesandTechnologyAdvances1-47
UsageAnalysis1-47
CompetitiveStructure1-49
Conclusions1-50
StrategicRecommendations1-50
GeneralRecommendations1-50
OpportunitiesbyMarketSectors1-51
MarketingStrategiesforIngredientManufacturers1-52
RecommendationsfortheProductDevelopmentDepartment1-53
Proteins are large organic compounds found in many foods and are made up of 20 amino acids. Amino acids are important for growth, tissue repair, and replacement. Bones, muscles, the walls of hollow organs—in fact almost every part of the body—needs a constant supply of amino acids in order to keep healthy and is needed for the growth and general health of the human body. Apart from this, proteins have many functional properties as discussed below.
This White Paper presents an overview of the Indian protein ingredients market and gives market insights till 2013. This research service focuses more on products whose protein content has been increased by processing, so that the protein content is higher than what was in the original product.
The products covered extensively in this research service are:
Soya proteins—Soya protein concentrates, soya protein hydrolysates and soya protein isolates (excluding soya meal)
Milk proteins—Whey protein concentrates, whey protein isolates, whey protein hydrolysates
Wheat gluten