Chapter1

ExecutiveSummary

MarketOverview1-1

Introduction1-1

SummaryofKeyFindings1-2

MarketGrowthandOpportunities1-2

KeyChallengesandMarketDrivers1-3

Challenge1-3

Drivers1-3

Conclusion1-4

Chapter2

IntroductiontoIndustry

MarketOverview2-1

Introduction2-1

HeartHealthIngredients—Overview2-2

Regulations2-3

TheU.S.Regulations2-3

Omega-32-3

AlphaLinoleicAcid(ALA)2-4

SoyProtein2-5

Phytosterols2-5

Beta-glucan2-5

MarketDynamics2-6

MergersandAcquisitions2-6

NatraceuticalSAAcquiredCevenaBioProductsInc2-6

AustevollSeafoodASAAcquiredEpaxAS2-6

GlanbiaNutritionalsAcquiredPizzey'sMilling2-6

CognisAcquiredNaproPharmaAS2-7

AlliancesandJointventures2-7

Poly-CellTechnologiesandSunOptaInc2-7

DaniscoandGraceLincLtd2-7

SolaeandNovozymes2-7

OceanNutritionCanada(ONC)2-8

DenomegaAlliancewithFjordlaks2-8

DenomegaAlliancewithGATFoodEssentialsandTetraPak2-8

IndustryChallenges2-9

KeyChallenges2-9

TendencyofMarketCannibalizationbyProductsinDifferentSegmentsPosesaChallenge2-9

ThreatfromtheAsianManufacturersChallengestheU.S.Manufacturers2-10

Chapter3

TotalU.S.HeartHealthIngredientsMarket

MarketOverview3-1

Introduction3-1

MarketDrivers3-2

RisingIncidenceofCVDFuelDemand3-2

AgingPopulationDrivesMarketDemand3-3

GrowingConsumerAwarenessandIncreasingHealthcareCostDrivePreventivecare3-3

IncreasingInnovationsintheEnd-userMarkets3-4

IncreasingInnovationsintheEnd-userMarkets3-4

MarketEngineeringResearch3-5

ForecastsandTrends3-6

UnitShipmentandRevenueForecastoftheTotalMarket3-6

ProductAnalysis3-7

SoyProtein3-8

Omega-33-8

Phytosterols3-9

Beta-glucan3-9

ApplicationTrends3-10

HeartHealth—FunctionalFoodsMarket3-10

Dairy3-11

GrainBasedProducts(BakeryandCereals)3-12

Beverages3-12

SpreadsandSaladDressings3-13

CompetitiveStructure3-13

Competitors3-14

DistributionStructure3-14

KeyEnd-userGroups3-14

CompetitiveFactors3-14

Chapter4

U.S.PhytosterolsMarket

MarketOverview4-1

Introduction4-1

ModeofOperation4-1

KeyTrendsPropellingMarketGrowth4-2

RoleintheHeartHealthMarket4-2

MarketEngineeringResearch4-3

ForecastsandTrends4-4

ForecastsandPricingAnalysisofTotalPhytosterolsMarket4-4

UnitShipmentandRevenueForecasts4-4

PricingAnalysis4-5

ApplicationAnalysis4-7

FunctionalFoodsandBeverages4-7

DietarySupplements4-8

Pharmaceuticals4-8

CompetitiveStructure4-9

Competitors4-9

DistributionStructure4-9

KeyEnd-userGroups4-9

CompetitiveFactors4-9

Chapter5

U.S.Omega-3PUFAIngredientsMarket

MarketOverview5-1

Introduction5-1

ModeofAction5-2

KeyFactorsPropellingGrowth5-2

RoleintheHeartHealthMarket5-3

MarketEngineeringResearch5-4

IndustryInsight5-5

ForecastsandTrends5-5

ForecastsandPricingAnalysisofTotalOmega-3PUFAIngredientsMarket5-5

MarineVsFlaxseedoil5-7

PricingAnalysis5-8

ProductAnalysis5-10

ApplicationAnalysis5-11

DietarySupplements5-11

FunctionalFoods5-12

Others5-12

CompetitiveStructure5-13

Competitors5-13

DistributionStructure5-14

KeyEnd-userGroups5-14

CompetitiveFactors5-14

MarketShareAnalysis5-14

Chapter6

U.S.Beta-GlucanMarket

MarketOverview6-1

Introduction6-1

Beta-glucan—ModeofOperation6-2

KeyTrendsPropellingMarketGrowth6-2

RoleintheHeartHealthMarket6-3

MarketEngineeringResearch6-3

IndustryInsight6-4

ForecastsandTrends6-5

ForecastsandPricingAnalysisofTotalBeta-glucanMarket6-5

UnitShipmentandRevenueForecasts6-5

PricingAnalysis6-7

ForecastsandPricingAnalysisofLowConcentrateBeta-glucanMarket6-8

UnitShipmentandRevenueForecasts6-8

PricingAnalysis6-10

ForecastsandPricingAnalysisofHighConcentrateBeta-glucanMarket6-12

UnitShipmentandRevenueForecasts6-12

PricingAnalysis6-13

ApplicationAnalysis6-15

FunctionalFoods6-16

DietarySupplements:6-17

CompetitiveStructure6-17

Competitors6-18

DistributionStructure6-18

KeyEnd-userGroups6-18

CompetitiveFactors6-18

Chapter7

U.S.SoyIngredientsMarket

MarketOverview7-1

Introduction7-1

RoleintheHeartHealthMarket7-2

MarketEngineeringResearch7-3

ForecastsandTrends7-4

ForecastsandPricingAnalysisofTotalPhytosterolsMarket7-4

UnitShipmentandRevenueForecasts7-4

PricingAnalysis7-5

CompetitiveStructure7-7

Competitors7-8

DistributionStructure7-8

KeyEnd-userGroups7-8

CompetitiveFactors7-8

MarketShareAnalysis7-8

Chapter8

U.S.OtherIngredientsMarket

OtherUpcomingIngredientsIntheHeartHealthMarket11

NewIngredients—Snapshot11

UpcomingIngredients11

GreenTea11

Flavonoids12

Vitamins12

PomegranateExtract12

Glucomannann13