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Methodology
ExecutiveSummary
AlternativeFuelsandHybrids
TheEnvironment
PowerTrainFeatures
TransmissionTechnologiesand
EnginePurchaseIntent
DrivelineSatisfaction
The overall aim of the study is to "Analyse consumer attitudes and perception towards engine/fuel types, powertrain characteristics, new technologies and the importance of these factors when purchasing a new vehicle. To focus on Drive Line (Wheel Drive)".
The key objectives of this study are as follows:
• Evaluate current consumer perception and their attitude, including comparison of attributes
• Establish desirability and willingness to pay by consumer/vehicle groups within the Russian market
• Ascertain packages of powertrain attributes most preferred by consumer vehicle segments
• Identify drive line (4WD) uses, behaviour and needs in Russia
The methodology for the study is quantitative internet based research with analysis of the benefits and features of the powertrain systems, drive line and other technologies.
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